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Serving the Wabash Valley — Illinois & Indiana— Now Accepting Early Clients
Why Wabash Systems

Real E-Commerce Experience.
Every Layer. No Shortcuts.

Twenty years of doing the actual work — not talking about it. From server infrastructure and ERP integrations to storefront design and Google Ads. This is what e-commerce consulting looks like when the consultant has actually run the operation.

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20+
Years of E-Commerce
Hands-on operations — not consulting from the sidelines. SEO, ads, integrations, platform management, the works.
$10M+
Annual Revenue Managed
A decade and a half running a national e-commerce operation from top to bottom — alone and alongside a small team.
Full
Stack, Layer to Layer
Physical infrastructure, server administration, ERP integration, storefront design, paid ads. Every layer, not just the front end.
0
Ransom Paid
When ransomware hit, we were back online fast — using backups I'd built myself. No paying, no panic, no data loss.
The Difference

Built by Someone Who's Run the Operation, Not Just Advised On It

For the past 15 years, the founder of Wabash Systems served as the sole IT and e-commerce manager at a $10 million nationwide retailer in Indianapolis — managing everything from the network switches in the server room to the storefront customers actually buy from.

Flooring is one of the hardest products to sell online. LTL freight quotes, pallet deliveries, hundreds of product variants, custom calculators, complex shipping rules. If you can build and run that profitably for two decades, you can sell just about anything.

"Every other option in this region builds you a website. I build you a store — and then I run it."

Along the way I've led a year-long platform migration from Magento Enterprise to BigCommerce — twice-weekly calls with the vendor, coordinating data migration, testing, SEO preservation, and cutover. Done right, no revenue interrupted. I've managed two ERPs, handled ransomware recovery with zero ransom paid, and kept a multi-server AWS environment running without a dedicated ops team.

On the front end, design and conversion are what I actually enjoy. The right button color. The clearer headline. The layout that gets out of the customer's way. Most technical people tolerate design. I care about it.

I'm coming home to the Wabash Valley. My family is here, and I'm bringing everything I learned in Indianapolis with me. The small businesses in this region deserve the same level of digital expertise that big-city retailers have had for years — and they've been going without it long enough.

Platform Migration at Scale
Sole technical lead on a year-long Magento Enterprise → BigCommerce migration at a $10M retailer. Zero revenue loss, full data migration, SEO rankings preserved.
Ransomware Recovery
When ransomware hit, we were back online fast using backup systems I'd built and maintained myself. Zero ransom paid. This is what backup discipline actually looks like.
Infrastructure to Storefront
Networking, servers, phones, alarms, Linux, Windows Server, AWS, ERP integrations, API development, and storefront design — all of it, in one person.
SEO & Google Ads Since the Beginning
20+ years of organic SEO and paid search — including what not to do. Built traffic the right way, managed six-figure annual ad budgets, and measured everything.
Design Is the Job, Not an Afterthought
UI/UX and conversion optimization are the part of this work I actually enjoy. The right layout, the right copy, the right CTA — these aren't decoration, they're revenue.
How I Work

What You Should Expect

No agency layers, no junior handoffs, no vague invoices. Here's what working with me actually looks like.

You Work With Me Directly

No account managers. No junior associates. No work shipped offshore. You deal with the person who's been doing this for 20 years — every call, every deliverable, every question.

Done When You're Happy

I don't call a project done when I think it's done. I call it done when you say it's done. Clear scope up front means "happy" doesn't become a moving target — it means the work is right.

Security Is Not Optional

I've been on the wrong end of a ransomware attack. I take backups, access controls, and security posture seriously in everything I build. Your store won't be the easy target.

Straight Talk, No Jargon

I've spent 15 years translating technical problems for non-technical owners. You'll always know what's happening, why it matters, and what it costs — in plain language.

Scope Creep Stops Here

Every engagement starts with a signed agreement that says exactly what's included and what isn't. Changes get a change order. No surprises at invoice time.

Invested in This Region

This isn't a market I picked off a map. The Wabash Valley is home. I'm moving back. When your business succeeds here, it matters to me the same way it matters to you.

The Full Range

From a 3-Foot Patch Cable to a $10 Million Storefront

Most consultants know one layer. I've worked every layer — from the physical infrastructure a business runs on to the storefront customers buy from. That breadth matters when something breaks, when systems need to talk to each other, or when you need one person who understands the whole picture.

Talk through your situation →
Physical Infrastructure
Network cabling, patch panels, switches, hardware
Servers & Systems
Linux, Windows Server, AWS, Cloudflare, phones, alarms
Back-End Development
APIs, ERP integrations, databases, custom apps
E-Commerce Platform
Shopify, BigCommerce, WooCommerce — setup, migration, management
Front-End & Design
UI/UX, conversion optimization, storefront design
Marketing & Growth
SEO, Google Ads, AEO, analytics, ongoing management

Ready to Work With Someone Who's Actually Done This?

Book a free 30-minute consultation. No pressure, no pitch — just an honest conversation about your business and what's possible.

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