Notes from 25 years of building and running online stores — written for small business owners across the Wabash Valley who'd rather get the honest answer than the sales pitch.
Most small business Google Ads accounts lose money for the same five reasons. Here's how to diagnose which one is killing yours, and what to do about it. From 25 years of e-commerce account audits.
Read the diagnostic →AEO is the practice of structuring your site so AI assistants like ChatGPT, Google AI Overview, Perplexity, and Claude cite it. What changed, why it matters, and how to start.
Read the primer →AEO and SEO get conflated constantly. They overlap on fundamentals but diverge once you move past basics. Side-by-side breakdown of where they overlap, where they diverge, and which to invest in.
Read the comparison →ChatGPT cites sources when generating answers. Each citation is a link back. Here's the practical playbook for becoming one of those sources, with concrete steps and realistic timelines.
Read the guide →Two platforms dominate small-business e-commerce. Here's how to pick the right one for your actual situation — with real feature gaps, real costs, and real migration paths. We've shipped on both.
Read the full comparison →Shopify says $29/month and you're selling online. That's almost completely useless if you're trying to budget honestly. Here's the real number for three realistic scenarios — minimum viable, real business, and migration — with the hidden costs nobody warns you about.
Read the full breakdown →The five fixes we'd make first if you handed us your business website tomorrow morning. Each takes less than a day. Most cost nothing. Together they're the difference between a site that converts and one that just exists.
Read the list →Free 30-minute consultation, no pitch. Or grab the 10-Point E-Commerce Audit Checklist and self-assess on your own time.
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