Notes from 25 years of building and running online stores — written for small business owners across the Wabash Valley who'd rather get the honest answer than the sales pitch.
Shopify says $29/month and you're selling online. That's almost completely useless if you're trying to budget honestly. Here's the real number for three realistic scenarios — minimum viable, real business, and migration — with the hidden costs nobody warns you about.
Read the full breakdown →The five fixes I'd make first if you handed me your business website tomorrow morning. Each takes less than a day. Most cost nothing. Together they're the difference between a site that converts and one that just exists.
Read the list →Free 30-minute consultation, no pitch. Or grab the 10-Point E-Commerce Audit Checklist and self-assess on your own time.
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