Pricing
Three retainer tiers depending on how aggressive you want to be. Every tier includes the same technical foundation; the difference is volume of content and depth of competitor work.
- Quarterly technical audit
- Monthly rank tracking (50 keywords)
- 1 long-form article / month
- Internal linking maintenance
- Search Console monitoring
- Quarterly written report
- Everything in Foundation
- 2 articles / month
- Quarterly competitor gap analysis
- Product page optimization (3/mo)
- Schema markup expansion
- Monthly written report + call
- Everything in Growth
- 4 articles / month
- Category page optimization (2/mo)
- Outreach & digital PR (limited scope)
- Site speed & CWV ongoing work
- Bi-weekly call + Slack-style channel
Six-month minimum on any tier. SEO doesn't move in 30 days, and anyone selling you a one-month engagement is selling you a report, not results.
What I Actually Do
- Technical audit and ongoing technical fixes — site speed, Core Web Vitals, crawlability, indexation, redirect chains, broken links, structured data
- Keyword research and content strategy — finding terms with real commercial intent, real volume, and beatable competition. Not 50,000-keyword spreadsheets that never get touched.
- Content production — long-form articles written by me (not a content mill, not AI slop). Each piece targets a specific keyword cluster with a real informational or transactional intent.
- Product and category page optimization — titles, descriptions, schema, internal links, content above and below the fold. The pages that actually drive revenue get the most attention.
- Internal linking and site architecture — topic clusters, hub-and-spoke structures, contextual links from strong pages to pages that need them
- Schema markup — Product, Review, FAQ, BreadcrumbList, Organization, LocalBusiness as appropriate
- Local SEO — Google Business Profile management, NAP consistency, local citations, location pages where relevant
- Search Console & rank monitoring — weekly check-ins on indexation issues, ranking changes, traffic anomalies. You hear from me when something needs attention — not just at month-end.
- Reporting — written summary of what was done, what moved, and what's coming. No 40-page PDFs. No automated screenshots. Real prose.
What's NOT included
- Link buying or PBN schemes (these get you penalized; I won't do them)
- AI-generated content posing as original work
- 500-keyword "rank tracking" reports designed to look impressive
- Vanity metrics that don't tie to revenue
- Paid advertising (see Google Ads Management)
The Process
- Month 1 — Audit and Foundation. Full technical audit. Fix everything that's bleeding rankings — redirect chains, crawl errors, broken structured data, missing meta tags, slow pages. Most sites have 20–40 of these on day one.
- Month 2–3 — Content and Architecture. Keyword research locked in. First few content pieces published. Internal linking restructured around topic clusters. Category and top-product pages optimized.
- Month 4–6 — Compound. Content cadence steady. Older pieces get refreshed. Rankings start moving on the keywords we're actually targeting. Real traffic increases visible in GA4 and Search Console.
- Month 6+ — Maintain and Expand. Either we keep pushing into new clusters or we maintain what's been built. By this point you should know exactly what the work is producing per dollar.
Anyone telling you they'll have you ranking #1 in 30 days is lying. Anyone telling you SEO results are guaranteed is also lying. What I will tell you: if the work is done well and your products and margins make sense, organic compounds. Three months in is when you start seeing it. Six months in is when it pays for itself.
FAQ
Technical fixes can produce visible movement in 30–60 days — especially for sites that had real issues. Content-driven gains typically start showing at the 3-month mark and compound from there. Anyone promising faster than this either has a tiny competitive landscape or is lying. SEO is a 6–12 month investment.
No, and neither does anyone honest. Google's algorithm changes; competitors invest more; the SERP itself rearranges into shopping panels and AI overviews. What I can promise is that the technical work gets done, the content gets written, and the strategy is reviewed quarterly. Honest effort + competence is the only thing anyone can actually deliver.
No. AI is useful for outlines, research, and competitive analysis — I use it for those. The actual content is written by me. Pure-AI content gets demoted in Google's helpful-content updates and reads like cardboard. If your competitors are publishing AI slop, the way you win is by not.
Included. Google Business Profile optimization, NAP citation cleanup, local content strategy, schema markup with location data, and reviews strategy. If you're a Wabash Valley business serving local customers, the local work is some of the highest-leverage SEO you can do.
After the 6-month minimum, yes — 30 days notice. The minimum exists because SEO genuinely doesn't show results in 30–60 days, and anyone who quits before month 4 is paying for setup work without seeing the upside. If we get to month 6 and you don't see value, you shouldn't keep paying.
The same fundamentals win on AI search results as on traditional SERPs — clear page structure, real expertise signals, schema markup, internal linking, original content. AI overviews favor sources that are well-structured and authoritative. The work we do for traditional SEO does double duty for AI search.
Examples
I've been doing SEO for over 20 years — back when "doing SEO" meant arguing about meta keyword tags. Most of that experience is on the e-commerce side: product page optimization, category architecture, faceted navigation crawl management, schema, and the operational discipline of doing it consistently for years.
Currently I run SEO for a $10M flooring operation. Their organic traffic has roughly tripled over the last several years through the kind of slow, methodical work I'm describing here — not through any single big move. A few of the free fixes I most often see small-business sites missing are listed here if you want to see what kind of detail-level thinking the work involves.