Building a five-state lead engine for an emergency CNC service team.

A high-stakes industry with no time for a slow website.

Titan Machine Service is a Tulsa-based field service company supporting CNC and manual machine tools across Oklahoma, Kansas, Arkansas, Missouri, and North Texas. They've earned 80+ combined years of experience and serve more than 200 shops, but their digital presence wasn't keeping pace with the business.

The brief was tight: when a shop owner has a machine down at 6 AM, the path from "found on Google" to "tech dispatched" needs to be measured in seconds, not minutes. The site had to load instantly, work flawlessly on a phone in a loud shop, communicate technical credibility, and capture enough information on the first form submission to dispatch correctly.

Static-fast, content-rich, lead-capture optimized.

We chose Astro for the build because it produces fully static HTML at deploy time — no JavaScript framework runtime, no hydration overhead, no server round-trips on the critical path. Pages render in milliseconds even on a metered LTE connection in a rural shop. Cloudflare Pages handles global edge delivery, so a request from Wichita hits a Dallas edge node, not a server in Virginia.

On top of that foundation, every page was built around the lead-capture funnel. The hero asks one question — "Machine down?" — and gives one answer — a phone number and a service request form. Every navigation path leads back to a CTA. The service request form pre-segments leads by urgency (Emergency / Quote / PM Program) so dispatch knows the priority before opening the email.

Eighteen pages, one cohesive lead engine.

• Service request form with urgency triage, anti-spam (honeypot + Cloudflare Turnstile), and structured field collection so dispatch can act on it without a phone call.
• Five service detail pages — Preventive Maintenance, Emergency Repair, Accuracy Testing & Ballbar, Machine Relocation, Diagnostic Visit — each ranking for its own search intent.
• Six brand landing pages for Haas, Mazak, Okuma, Fanuc, Mori Seiki, and Doosan / DN Solutions — capturing brand-specific search traffic that converts at higher intent than generic queries.
• PM Cost Estimator tool — an interactive calculator that lets prospects model unplanned downtime against PM contract pricing, generating mid-funnel engagement and qualified leads.
• Schema.org structured data (MachineShop type, GeoCoordinates, areaServed, opening hours) so Google understands the business correctly for local pack and knowledge panel surfacing.
• WCAG-compliant accessibility — skip-to-main link, semantic landmarks, focus management, ARIA labels — built in from day one rather than bolted on.
• Click-tracking instrumentation on every CTA (data-track attributes) so future analytics work has clean event data to query.

Built to be maintainable by a small team.

Static-site generation through Astro means the entire site can be rebuilt and redeployed in under two seconds. There's no CMS, no database, no authentication layer — and therefore no runtime attack surface and no monthly hosting cost beyond Cloudflare's free tier. When Titan needs to add a service or update a brand page, the change is a one-line content edit and a single Git push.

A digital front door that matches the standard of the work behind it.

The site is positioned to grow with Titan. As the business expands its service area or adds brands and capabilities, the architecture supports adding pages without re-platforming, and the design system keeps every new page on-brand without designer intervention.